If you are a future-thinking business making plans of starting your e-commerce operations and providing the provision of online shopping to boost your business sales, you should know that tracking the progress of your online storefront would need you to timely check particular metrics to effectively keep a tab on your portal's performance.
This helps you keep an eye on the sales yield from the business marketing strategies employed time and again to experience a revenue surge. Take a peek at the parameters that track your site and visitors' activity for better performance, presented to you by CyberWorx Technologies, the top Ecommerce Website Designing Agency.
1. Bounce Rate
A high bounce rate can make your SEO efforts go in vain. It usually occurs when the site traffic leaves your web pages as soon as they land, mostly due to the slow loading speed of sites, poor navigation, unimpressive UX, and more.
2. On-Site Traffic
The more the visitors on your site, the more leads and conversions you experience. Many measures and marketing efforts are employed to elevate the traffic on the e-commerce portals, from running ads, social media marketing, search engine optimization, and more. If you track traffic, then, you would know when the drop occurs and would be able to fix it just soon enough.
3. Conversion Rate
Businesses hire the top Ecommerce Website Designing Company to render an impressive UX and navigation to their site which supports conversions. If your web pages are receiving a healthy amount of traffic but low conversions, this is a scream for some changes to be made in the site, be it the deployment of effective CTAs or updating your site with more engaging content.
4. Cart Abandonment Rate
How disappointing is it to see your target audience follow through all steps only to later abandon the purchase on its final stage! A low Cart Abandonment Rate can be achieved by offering multiple payment options and an easy, secure payment process.
CyberWorx Technologies is the leading provider of top-notch web development, app designing, digital marketing, SEO, and Ecommerce Web Designing Services in Delhi. Team up with CyberWorx Technologies to streamline your operations by making an impactful e-commerce debut.
