Since the main decider of your online business success is your professional business website, it only makes sense to utilise every analytical element in your arsenal to gain significant insights about what's working and what's not. Website heatmaps are a great way to recognise what is getting your visitors' attention and what they are choosing to ignore.
What are website
heatmaps?
To those of you new to this term, website heatmaps are a
visual representation of the hot areas getting good attention from the visitors
through clicks, movement and scrolls and the cold areas, the ones which get
least eyeballs. They represent these areas through colours ranging from red to
blue.
How are website
heatmaps beneficial to one?
The leading Web
Designing Companies, India employ website heatmaps to put user behaviour
through a scanner and help analyse data with a deeper comprehension of the way
visitors interact with your web pages. This assists businesses in examining the
success of the ongoing trends and the traction they bring and helps in
optimizing web pages for further engagement.
What are the
different types of heatmaps?
Under the umbrella of heatmaps, there are three categories.
- Click Maps.
These display a color-coded map of
the areas where the users click the mouse most on the desktop and tap their
fingers on smartphones.
- Scroll Maps.
Scroll maps indicate the percentage
of people who scroll down to any point on the page. Red area is shown as the
most viewed section of the site.
- Move Maps.
Move Maps show the movement of
mouse or finger on a screen to display the website areas which people most
indulge in. The movement is regulated as it is evident that people view the
area which shows the most movement.
CyberWorx
Technologies is the Best Website
Development Company in India that develops robust and responsive business
websites which deliver an exceptional user experience.
Collaborate with CyberWorx
Technologies to get an impactful professional web presence for our
business.
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